Link popularity

The most vital techniques that the SEO/SEM professionals use to maximize websites is none other than Link Popularity.

In the world of search engine, Link popularity also known as the factor for off-page, is very much effective for a website in search engine result page(SERP). Now some questions has to be answered otherwise the link exchange is of no use for a website.

1. Link Popularity-its importantance ??

A number that the engines decide for a site depending on how much links are acting means how much are locating to a particular page on your site is Link Popularity or sometime link exchange. The more number of Link is there, the more the engines refer our site during search. The more score you earned the more your site's chance to get in serp means Search Engine Result Page.

2. Types of Links...

Mainly they are of 4 types...External links means referring to some other website from your website. Then there is Internal link means referring to self site via links that helps to hold visitor within your pages and also for search spiders to easily crawl through your web page. Next there is Inbound link means your link on others site helps to refer visitor to visit your site from other website. And finally there is Reciprocal links means exchanging of links between two websites. Two sites decides to contain web links of each other and this is sharing of links means links exchange.

Now all the links discussed are not good or not awesome, absolutely it depends upon your relevancy, quality of the links, means gives something better than the pre-existing, whereas that should be relevant in content.